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Lifeguard Shirt
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+291.3%90-day search growth — must beat 0% to launch
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$12.66–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good712.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$76K$76K/yr · 178K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand