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Letterman Jacket
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$50.23avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good681.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.39–$225.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$69K$69K/yr · 862K searches
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate