39
Leather Trench Coat Women
Skip itSoft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great190.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.76avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Bad$36.90–$365.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$54K$54K/yr · 215K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.3%90-day search growth — must beat 0% to launch
Returns
Bad19.6%return rate — above 5% kills the launch gate