53
Leather Skirt
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-52.2% this quarter) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.21avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$13.72–$126.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good861.01avg incumbent reviews — the moat a new listing must climb
Market size
Good$402K$402K/yr · 2.5M searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Returns
Bad26.0%return rate — above 5% kills the launch gate