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Lavender Wig
Worth a lookShows a sweet-spot price point ($22.94 avg), but high returns (13.9%) keeps it on the watch list.
Avg price
Incredible$22.94avg listing price — sweet spot $15–$100
Price range
Great$9.86–$96.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,621.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 169K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate
Signals High Returns