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Lavender Shirt Men
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Avg price
Great$19.90avg listing price — sweet spot $15–$100
Price range
Great$11.85–$31.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,074.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 236K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Signals High Returns