50
Lavender Maxi Dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (21.1%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.61avg listing price — sweet spot $15–$100
Price range
Great$9.79–$78.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,560.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 288K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad21.1%return rate — above 5% kills the launch gate