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Laurel Burch
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.13avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Good682.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.61–$139.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 98K searches