46
Lane Frost Hat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$36.63avg listing price — sweet spot $15–$100
Price range
Incredible$25.50–$50.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good513.71avg incumbent reviews — the moat a new listing must climb
Market size
Good$325K$325K/yr · 244K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand