46
Lace Scarf
Skip itPrices mostly outside the sweet spot ($5.93–$14.79) — this niche doesn't clear our bar today.
Review moat
Great345.17avg incumbent reviews — the moat a new listing must climb
Growth
Great+60.4%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 295K searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Price range
Bad$5.93–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns