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Lace Cardigan
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$19.92avg listing price — sweet spot $15–$100
Price range
Great$8.54–$66.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+69.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad6,905.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 574K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale