47
La Hat
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.92–$38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$415K$415K/yr · 1.6M searches
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Okay3,797.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale