38
Kiss Costume
Skip itHigh returns (7.4%) — this niche doesn't clear our bar today.
Avg price
Great$53.23avg listing price — sweet spot $15–$100
Review moat
Great492.19avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Price range
Bad$5.98–$397.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$78K$78K/yr · 100K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate