55
Kilt
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (17.1%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$44.52avg listing price — sweet spot $15–$100
Price range
Incredible$16.91–$80.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great438.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 811K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad17.1%return rate — above 5% kills the launch gate
Signals High Returns