67
kids water shoes
Launch itA $1.2M/yr market growing +222.7% this quarter with returns at 5.4% — clears our launch bar.
Growth
Incredible+222.7%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 6.4M searches
Avg price
Great$16.26avg listing price — sweet spot $15–$100
Price range
Great$5.99–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.4%return rate — above 6% kills the launch gate
Review moat
Bad5,787.49avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale