35
Kids Trapper Hat
Skip itSoft demand (-91.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$10.35–$20.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,003.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 94K searches
Growth
Bad-91.0%90-day search growth — must beat 0% to launch
Signals High Returns