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Kids Rain Jacket
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Price range
Great$6.19–$62.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$364K$364K/yr · 1.9M searches
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,688.19avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand