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Kids Jacket
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$24.18avg listing price — sweet spot $15–$100
Price range
Great$8.52–$65.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay3,679.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 756K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Signals High Returns