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Kids Down Jacket
Skip itSoft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$37.18avg listing price — sweet spot $15–$100
Price range
Great$17.02–$123.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,334.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$40K$40K/yr · 142K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.2%90-day search growth — must beat 0% to launch
Returns
Bad13.1%return rate — above 5% kills the launch gate
Signals High Returns