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Kids Costume Masks
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.49avg listing price — sweet spot $15–$100
Price range
Great$9.22–$80.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good923.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 98K searches
Signals No Dominant Brand