52
Kids Cape
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-16.7% this quarter) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Price range
Great$6.79–$74.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good651.85avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 126K searches
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand