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Kids Black Wig
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.75avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.81–$22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,009.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 23K searches
Signals High Returns