59
Khaki Shorts Woman
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Incredible+159.6%90-day search growth — must beat 0% to launch
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Price range
Great$8.55–$40.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,944.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 217K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad13.8%return rate — above 5% kills the launch gate