38
Khaki Pants for Boys
Skip itHigh returns (14.5%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$19.92avg listing price — sweet spot $15–$100
Price range
Great$6.57–$73.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,173.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 401K searches
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad14.5%return rate — above 5% kills the launch gate
Signals High Returns