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Keychain
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size
Incredible$4.8M$4.8M/yr · 37.0M searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$3.21–$33.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,250.48avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale