61
Keychain Display
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$6.76–$72.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good894.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Market size
Okay$218K$218K/yr · 484K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand