54
Ketchup Costume
Worth a lookShows a thin review moat (82 avg reviews), but high returns (11.7%) keeps it on the watch list.
Review moat
Incredible81.52avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.21avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$15.78–$152.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 84K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate