47
Ken Wig
Skip itHigh returns (12.5%) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good738.8avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.47–$21.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$20K$20K/yr · 9K searches
Returns
Bad12.5%return rate — above 5% kills the launch gate