39
Keith Morrison
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible40.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$3.83–$54.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 42K searches
Signals Low Review Barrier