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Keep Calm Shirt
Worth a lookShows demand growing +101.2% this quarter, but a small market ($11K/yr) keeps it on the watch list.
Growth
Great+101.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Review moat
Great437.3avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$7.87–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 69K searches