50
Keen Work Boots for Men
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 4.8M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$131.13avg listing price — sweet spot $15–$100
Review moat
Good941.99avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.82–$217.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale