46
Keds for Girls
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$11.78–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Okay1,620.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 271K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns