46
K Necklace
Skip itSoft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Price range
Great$8.36–$51.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$273K$273K/yr · 378K searches
Review moat
Okay1,870.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier