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July Birthstone Jewelry
Worth a lookShows demand growing +192.7% this quarter, but a small market ($98K/yr) keeps it on the watch list.
Growth
Incredible+192.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$32.40avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$8.19–$141.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,220avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$98K$98K/yr · 119K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate