40
Jordans
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Market size
Good$567K$567K/yr · 8.3M searches
Avg price
Good$136.82avg listing price — sweet spot $15–$100
Review moat
Good1,495.99avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$7.99–$549.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale