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Jordan 12
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Good$109.17avg listing price — sweet spot $15–$100
Market size
Good$414K$414K/yr · 7.6M searches
Review moat
Okay2,205.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.99–$317.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale