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Johnny Was
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Review moat
Good706.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$125.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.11–$303.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 522K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad9.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale