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John Pork
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible26.14avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Growth
Good+56.3%90-day search growth — must beat 0% to launch
Price range
Okay$9.31–$19.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 258K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Signals Low Review Barrier