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Jock Strap
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$7.62–$46.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$420K$420K/yr · 2.6M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,804.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale