47
Jason Mask
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Price range
Great$9.97–$71.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Review moat
Good1,040.11avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$381K$381K/yr · 894K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier