49
Jackets for Women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.71avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$12.22–$54.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$689K$689K/yr · 7.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad11,113.47avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.4%return rate — above 5% kills the launch gate
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns