48
Jackets for Men
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.53avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.84–$110.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 17.1M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,222.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 5% kills the launch gate
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns