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51

J Crew

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($9K/yr) keeps it on the watch list.

Market size 2Growth 53Conversion 2Competition 96Returns 3Price range 84Avg price 95Brand share 91Review moat 46Quality gap 72

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$30.70

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$8.52–$106.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,948.72

avg incumbent reviews — the moat a new listing must climb

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Market size

Bad$9K

$9K/yr · 199K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Reviews