24
Iris Wallet
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Good551avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$6.54–$19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 355K searches
Brand share
Bad96%top-5 brand share — brand-locked demand