38
Indiana University Hat
Skip itSoft demand (-78.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$12.53–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great307.53avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 172K searches
Growth
Bad-78.2%90-day search growth — must beat 0% to launch