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32

Im Broken Hoodie

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Soft demand (-75.0% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 23Competition 34Returns 56Price range 95Avg price 95Brand share 33Review moat 48Quality gap 28

Avg price

Incredible$30.02

avg listing price — sweet spot $15–$100

Price range

Incredible$15.85–$37.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,665.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 44K searches

Growth

Bad-75.0%

90-day search growth — must beat 0% to launch

Products