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Ikea
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay2,746.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$4.66–$388.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 1.4M searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale