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Iguana Costume
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Price range
Incredible$16.87–$100.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.78avg listing price — sweet spot $15–$100
Review moat
Great189.37avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad$43K$43K/yr · 209K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale