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Ice Spice Wig
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$8.98–$34.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,913.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Returns
Bad10.9%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 15K searches