51
Hurley Swimsuits for Women
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (17.1%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$35.48avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$11.56–$119.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Review moat
Good936.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$43K$43K/yr · 342K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad17.1%return rate — above 5% kills the launch gate
Signals High Returns